In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.Īlthough spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. Worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021, according to preliminary Sensor Tower Store Intelligence estimates and projections through June 30.
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